- Swimming Pool Supplies and Services
- Gold Coast
- $3.1 million + SAV
- ID2208
- Revenue$3,798,921
- Net Profit$745,600
- IndustryImport/Wholesale/Distribution
Summary:
Established 40 years with the current owner owning the business for 16 years. The two outlets service the area from Coomera to Robina and west to Pacific Pines, Nerang, and Mudgeeraba. Fully staffed with management, sales, and administration all in place.
The business has shown growth year on year, with the budgeted sales for 2022 of $4.3 million, and EBITDA of $992,789. This has been exceeded by a significant amount in the first 4 months of this financial year, with an increase of more than 40% recorded last year.
Potential:
Potential includes opening other outlets to service from Robina to Tweed, and/or employing additional service staff to meet the existing unsatisfied demand. The business was a single outlet when it was purchased by the existing owner who created the additional outlet not long after acquiring the business.
Skills:
Good business skills.
Hours:
Monday to Friday 8am until 5pm
Saturday 8am until 3pm
Sunday 9am until 12pm (October to March)
Lease:
Secure leases in each location.
Employees:
17 full-time staff and 2 casuals. Staff includes 8 field staff involved in service, regular maintenance, repairs, and installations.
Reason For Sale:
The business has served its purpose well for the owner and he is moving on.
More About The Business:
This business is the biggest of its type on the Gold Coast and longest-serving on the Gold Coast since 1981. Under the current ownership since 2005.
They provide retail sales and services to residential and commercial property owners and operators on the Gold Coast. They operate two retail stores centrally located, with eight vehicles and technicians to visit and attend to their customers’ needs.
Annual revenue has shown consistent growth over the past 16 years, with a relatively even split between the two locations and catchment areas, and a similarly even split between retail sales and on-site service.
The core business is to serve the Gold Coast residential market. They offer in-store testing and advice, along with retail sales for all chemicals, accessories, equipment, and spare parts. They provide on-site regular maintenance services to 600+ VIP clients on a weekly, fortnightly, or monthly basis. They also provide one-off services or equipment installations with a total raw database of 17,000. Their customers also include numerous real estate agents, body corporates, resorts, and schools.
They market to the local community with a direct email database of 5,000+ active customers and have earned the highest number of google reviews for each of their stores. They have the highest ratings (4.9 out of 5), in comparison to the local competition. They are active on Facebook with regular posts and 500 followers. They engage a digital marketing consultant to manage their website and online activity to ensure they maintain a high organic search rating on google throughout their catchment areas.
In October 2021, they were voted the Best of Type by Gold Coast Bulletin readers, and they have received numerous supplier awards over the years.
The staff comprises of retail sales staff, administration staff (cross-trained to perform retail duties), and on-site technicians, with skill levels ranging from the provision of regular services to complex equipment installations. In-house training is conducted on a regular basis and they have developed their own training programs for the various roles they perform. The majority of the staff are employed on a full-time basis and have multiple years of experience in the industry. Key personnel has been with the business for over five years. Staff is deployed between both locations as needs arise.
The various roles, tasks, systems, and processes they provide and perform are documented and updated on a regular basis.
It has excellent cash flow.
History:
Operating since 1981
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