Step 1
Determining the Value of the Business
Most businesses are valued on their financial performance; years in operation; intellectual property; market position; brand awareness and growth prospects. We will arrange to meet and discuss with you your business operation and most recent financial information. Accountants’ figures (profit & loss statements) for a minimum of two years are required. Alternatively, management accounts printed out from your accounting package will suffice (MYOB or QuickBooks), along with two or three years of accountants’ figures. Once the business is accurately valued and a sale price determined and agreed, we can discuss how it will be sold.
Step 2
Effective and Discrete Marketing
There are few business owners willing to announce to their staff or the community at large that they have decided to place their business on the market. Your relationship with Hallmark Business Sales provides access to resources that ensure discrete and effective marketing.
Resources available include a comprehensive database of pre-qualified potential buyers; internet and other media marketing. We also have the proven experience in writing an advertisement that represents the business without disclosing its identity.
Step 3
IM – Information Memorandum
The Information Memorandum produced by Hallmark Business Sales is considered to be the best in the industry and provides full details of the business, its background, the industry sector, trends, premises, staffing details, suppliers and clients, plant and equipment, strengths and opportunities, and financial analysis usually including 3 years of tax accounts
Step 4
Client Confidentiality
As a business owner, your business and personal reputation is very important. Equally important is any commercially sensitive information in relation to your business. This information will only be provided to prospective buyers who have signed a Confidentiality Agreement with Hallmark Business Sales precluding them from discussing the business with anyone other than their professional advisers.
Where ever possible Hallmark Business Sales insists all prospective buyers sign a Confidentiality Agreement in the presence of a trained Hallmark Business Sales Executive . This guarantees that each buyer looking at your business is qualified as to both in their ability to buy as well as desire to buy.
Step 5
Negotiation with Potential Buyers
Our marketing strategies are designed to alert the local, national and international markets, as well as informing specific existing industry participants to the opportunity of purchasing an appropriate business. All enquiries are logged and dealt with efficiently by dedicated staff plus a team of customer service specialists who deal with sales and enquiry support. We are structured as a team based model, this means there is always more then one person to answer enquiries. At the same time there is a specific team of business sales executives attached to your file to provide a focal point of contact.
Step 6
Settlement Day
Hallmark Business Sales Executives are trained to draft business contracts and to guide the buyers and sellers through the processes required to hand a business over to a new owner. Working closely with your solicitor, accountant and financier, Hallmark Business Sales seeks to ensure the process is as simple and as stress free as possible, culminating in the day you hand over ownership.